Key Demographics

The University of Southern California is one of the world’s leading private research universities. An anchor institution in L.A., a global center for arts, technology and international business, USC’s diverse curricular offerings provide extensive opportunities for interdisciplinary study and collaboration with leading researchers in highly advanced learning environments.

Ranked 15th among 1,061 public and private universitiesWall Street Journal and Times Higher Education

2018-2019 Academic Year

Student Enrollment

There Are
There Are
Graduate & Professional
Student Population
Demographics: 41% White, 20% Asian/Asian American, 14% International, 13% Latino/Hispanic, 6% Multiple Ethnicities, 5% African American
Gender: 45% Male, 55% Female

Trojan Students

The University of Southern California attracts intelligent, talented, diverse and engaged students that feature the leaders of tomorrows top industries. Whether that is in-state, out of state or global, USC students represent the high standard of the Trojan family.

Student Media Consumption: 60% Notice College Newspaper Ads, 57% Notice Bulletin Board Posters, 71% Notice Out-of-Home Advertising Displays

College Students in the U.S.

The college market consists of over 21 Million entry point consumers. They are impressionable with a discretionary spending that exceeds $203 Billion. With more than $523 Billion in total spending power, these millennials are multi-category buyers and powerful influencers for their peers.

Faculty and Staff

USC employs a wide array of distinguished faculty as well as a diverse staff that provides additional opportunities to engage people from all of Southern California.

Faculty (FT & PT)
Student Workers
Total Population